The Brief
In September 2021, Cheval Blanc Paris opened its doors as part of the highly anticipated reopening of La Samaritaine after sixteen years of renovation. Alongside the hotel launch, the Dior Spa and three restaurant concepts needed visual and social media content capable of introducing each destination online while remaining true to the wider Cheval Blanc identity.
Behind The Scenes
I produced photography and digital content for the hotel, Dior Spa, Le Tout-Paris, Plénitude, and Limbar. This included photographing the spaces, editing imagery for digital use, creating launch assets for the restaurants' Instagram accounts, and ensuring each venue had content tailored to its own personality while remaining visually consistent with the overall brand universe.
The Final Cut
The project resulted in launch-ready photography and social media assets across five luxury hospitality brands, including 27 launch posts for the restaurant accounts and a library of imagery used across digital platforms during the opening of one of Paris' most anticipated hospitality destinations.
