Creative Designer & Comms Specialist

What started as helping friends polish their business presence turned into a freelance practice where I design websites, sharpen brand voices on social media, and bring order to digital chaos. From a French vintage car garage to an osteopath’s practice, I’ve adapted to each world I’ve stepped into - making sure they shine online without stressing about SEO, colors, or content calendars.

But honestly? It’s less about brands and more about people. These businesses already have the passion and personality - I just help make sure the right people actually see it. Think of it as giving their voice a mic and a spotlight so they can take center stage.

At the end of the day, I love zhuzhing up stories. A little extra visibility, a little extra flair, and suddenly they’re not just keeping up, they’re leading the show. (Basically: a touch of Broadway, minus the jazz hands.)

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 Garage Koro >     Seaweed Biotech > 

 Osteopathy Clinic > 

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Account Coordinator

Picture this: me, at the center of a triangle between a French home-improvement giant, a team of overseas designers, and an overstretched creative studio. Add 8 massive 500+ page product reference books (yep, I managed those on my own), 20+ print campaigns (¾ supervised, the rest… well, vive les vacances), and support on 10 catalogues that needed backup even though there were four managers on them. Apprentice or not, I was running with the big leagues.

It was organized chaos, but I learned to really thrive in it. Project trackers, last-minute pivots, 30-person approval chains - all became second nature. And yes, I now know more about faucets, fences, and made-in-France doors than I ever thought possible. (If you ever need to discuss hinges at a dinner party, I’m your girl... or croissants, might have more expertise there)

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 Lapeyre >  

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Storytelling Project Manager

Alongside the brilliant agency owner / head creative, we were a two-woman show running the digital presence of brands that usually have entire teams behind them. From bistro-chic restaurants like Fitzgerald and Abstinence, to French cashmere icon Éric Bompard, to the refined luxury of Relais & Châteaux, the playful vibes of La Maison Guiot syrups, and the breathtaking Cheval Blanc Paris hotel (yes, their Dior Spa with a pool 3 levels underground is as unreal as it sounds) - our roster was nothing short of wow.

My boss worked her client-magic up front, while I ran the creative engine behind the scenes... as an intern: content planning, caption writing, real-time posting, community management, photography, videography, shoot-day logistics, print supports - basically, if it involved words, visuals, or pixels, it crossed my desk.

It was storytelling across niches, shaping each brand’s voice so it resonated with its world. Scrappy, glamorous, very well-fed (preach the bi-monthly restaurant photo shoots) and proof that small teams can pull off big-league impact.

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 Cheval Blanc Paris >     Fitzgerald & Abstinence > 

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Semester Abroad in Advertising

My first time living alone, my first time in New York City, and my first taste of independence - talk about a crash course in adulthood. Pace was a dream: I got to pick my own classes (which you can't in France!) and dove straight into communications, advertising, design, and even Mandarin (please, don’t ask). Between inspiring professors and a whole new way of learning, I finally felt like I was on the right path toward communications. Outside the classroom? Instant French besties on day one, pizza slices bigger than my face, and cosmos straight out of Sex and the City. It was unhinged, unforgettable, and the spark that set the direction for everything that came next.​​

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BA in Marketing & Communication

Four years of learning the full business buffet: micro-economics, business law, marketing, stats, you name it. It’s also where my tiny spark for design and storytelling found its home in communications. Picture it: endless team projects with half-asleep party people at 6am, sworn enemies made out of accounting journals, and me sneaking creativity into any assignment that didn’t strictly forbid it. Highlights? Landing cool internships, and spending a semester in the absolute dream that is New York City (see the previous cards ☺︎). And not doing too bad results wise, I was even 10th out of 230 students in ranking! It was a ride - and just the beginning. I loved it.​

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Project Manager

What started as a spontaneous application turned into a full-on magazine marathon within 48 hours: interview Tuesday, hired within the hour, new job Wednesday. Suddenly, I was managing the production of Côte Basque Madame, Vision, and a Basque feature in Vivre Paris - three very real, very thick magazines (we’re talking 400+ pages combined) - with zero prior magazine experience. Sink or swim? I swam.

Over three months, I juggled more than 120 advertisers, 100 advertorials, 10 journalists, and 1 incredible intern. I handled everything from ad placements, photoshoots, and layouts to proof-reading, chasing clients, translating 230 pages into English, and keeping every deadline from imploding. On the side, I even organized a major fashion shoot and two launch events that ended with a weeklong charcuterie feast - because yes, we had leftovers, and no, we had no regrets.

It was chaos meets craft: client calls at 8 a.m., layout reviews at midnight, and a to-do list that required Olympic stamina. But it also gave me a new perspective on the Pays Basque - its people, its places, and the incredible community woven through it all.

Emily in Paris would’ve dropped her croissant by day two. Emilie made it to print, three times.

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 Madame Éditions >  

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Art Direction & Digital Design Master

The final boss level of my studies: a year dedicated entirely to advertising at the advertising school - École Supérieure de Publicité. After years of side-hustling / self-teaching the ad world through Google and YouTube, I finally got real ad classes from actual professionals (game-changer). From brand content to strategic planning and creative culture, I soaked up everything I needed to grow into a full-fledged communications specialist. Bonus? The program was half apprenticeship, half classes - which meant learning and doing at the same time. And let’s be honest, studying advertising in Paris? Très chic.​

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Digital Marketing Assistant

Summer 2020: Covid, Zoom, and the universal quest to cure incurable boredom.
Fast Track French used to be all about two-week immersion trips in Capbreton: French lessons in the morning, surfing and cheese in the afternoon. Then Covid hit, and suddenly immersion meant… Zoom.

That’s where I came in - helping translate the “live like a local” vibe into something online-friendly, while riding the wave of everyone’s social-distancing side effects (TikTok on the clock, but the party don’t stop ✌︎). I built social media posts, ran Facebook ads, and experimented with ways to make grammar feel less “textbook” and more scroll-stopping. I also kept course communication on track so students stayed hyped for the day they could trade screens for surfboards again. Not quite the south of France, but hey - definitely less sunburn.

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Marketing Intern

Eavo was a 4 person French startup based in London, building phone-location tech (think “Find My iPhone,” but with extra ambition). My role? Basically, their entire comms department in one person. I created and ran all their social channels, revamped the website for SEO + design, and produced a steady stream of blog content on everything from gadget history to “did-you-know” tech facts - all aimed at making people curious about the brand.

It was my first time owning the full arc of a company’s online voice, and honestly, I loved the challenge. Content calendars, SEO strategies, UI tweaks, writing 150+ posts - I was deep in it. And apparently doing it well, since I got a raise one month in (interns, assemble ☕︎).

Between dodging Tube delays and living almost entirely off Pret sandwiches (very on-brand), I got a crash course in startup hustle: scrappy, experimental, and a little Mind the Gap meets tech world glow-up.

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Aspiring Rockstar (and Chief of Chaos)

Born US-stateside, raised on both sides of the Atlantic - I like to think I got the best of both worlds. First in California, then in France; together they made me creative, curious, and a little obsessed with storytelling. As a kid, I wanted to be everything: a rockstar (stage name: Emilie Star), a movie director, a baker... preferably all at once. I devoured The Hunger Games, binged every Hilary Duff film and Legally Blond, and baked macarons that somehow worked out better than my croissants. Eventually, I traded my whisk for Excel sheets and my camera roll for Photoshop, realizing that creativity wasn't just a hobby - it was my language. So, business school it was (because even dreamers need spreadsheets).

Spoiler alert: Mom was right - communication was my thing.​

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