Social & Brand Storytelling
Social media is more than just posting pretty pictures - it’s about giving a brand its own little universe, one story at a time. From drafting captions to snapping photos, I try to shape narratives that people can connect with. Whether it’s elevating a hotel launch or showing off a restaurant’s quirks, these projects are a peek at how I’ve played with different voices and visuals to bring brands to life online.
Le Cheval Blanc Paris - LVMH
For the grand opening of the Cheval Blanc Paris hotel in September 2021 - an extraordinary event marking the historic reopening of La Samaritaine after 16 years of renovation - I unleashed my creative mojo to launch the hotel’s main Instagram page and the accounts for its three exceptional restaurants: Le Tout-Paris, Plénitude, and Limbar.
Crafting Digital Identities
I designed nine visually captivating posts for each restaurant, staying true to the existing graphic guidelines. These visuals set the stage for each account’s grand debut. While the Limbar design has since been refreshed, the version showcased here is my original brainchild. As for Plénitude and Le Tout-Paris - you can still spot my designs on their pages if you’re willing to scroll aaaaall the way back down to the very beginning.
Behind the Lens
As part of the project, I had the honor of photographing the hotel, its restaurants, and the Dior spa, producing visuals for their digital debut across social media and websites. Below are a few of the photos I captured and edited that made the final cut, giving these stunning spaces their moment to shine online.
Cheval Blanc Hotel & Dior Spa
Le Tout Paris Restaurant
Plénitude Restaurant
Fitzgerald Paris Restaurant
Nestled in the heart of Paris, just a stone’s throw from the city’s most iconic landmarks, Fitzgerald Paris is a speakeasy-style restaurant always buzzing with life. For the first half of 2021 (still Covid time!), I managed their social media pages, ensuring content flowed seamlessly and the community stayed engaged, bringing the lively spirit of Fitzgerald into the digital world. From photography to filmmaking, and video & photo editing, I handled every aspect of their digital presence - like curating the coolest party in town, but with social distancing and separated by a screen.
Making the Perfect Fitz for Every Post
I created all the visual content for Fitzgerald’s social media, keeping the page as lively as the restaurant itself (or at least as it used to be, pre-plague). The goal? Make their dishes look so good online that people would forget they were about to get jostled around in an Uber Eats bag. Below are a few snapshots that highlight the style and spirit I brought to their digital presence.
Designing for Every Occasion
To top it off, I was the creative force behind all the designs for both social media and print. From eye-catching wallpapers, playful GIFs, and sponsored posts, to sleek menus, flyers, and charming takeout thank-you notes, I made sure every piece of content aligned with Fitzgerald’s signature flair.
Social Media Stories & Wallpapers
Print flyers, menus & thank-you notes
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