Creative Advertising
Think of strategy and creativity as dance partners. Strategy sets the rhythm, creativity improvises on top, and together they make something people actually want to watch. I like to think of myself as the one keeping them in sync, hopefully without stepping on too many toes. The projects below? Some of my student work, so real briefs, but no client sign-offs (yet). Each one was a chance to practice the steps: sharpen my skills, try new moves, and see how far an idea can go.
Disclaimer: No brands were harmed in the making of these ads.
These are like the unicorns of advertising: magical, but not real.
And just like a mixtape made from borrowed tunes, some of the resources used aren't mine.
But hey, consider these my warm-up drills before I went to the big leagues ☺︎
Navya - The Autonomous Shuttle
☼ My touch: Branding, graphic identity, illustration & ad ideation.
☼ What & Who: Print campaign for Evo, Navya's first electric autonomous shuttle.
☼ Why: Individual week-long school competition to create an ad strategy for Evo.
☼ When: March 2022
ESP Paris Creative Test
☼ My touch: Ad creation and ideation.
☼ What & Who: Caritative print campaign for the Secours Populaire Français (Red Cross) to remind the world of the profound impact of small gestures.
☼ Why: 1 hour test project to get accepted into the masters program at the ESP Paris advertising school, no specific brief except to make an ad based on the given image (person holding the superman screen).
☼ When: Juin 2021
Copy translation :
You don’t need to fly to help others.
Real heroes are the ones who reach out a hand.
Join us.
(In French, it's a play on words. “Voler” means both “to fly” and “to steal”, so no need to fly (Superman) or to steal (think Robin Hood) to help others. And “tendre la main” can mean literally helping someone up (volunteering) or on the contrary, accepting a helping hand.)
Ooho Water Bubble Ads
☼ My Touch: From concept to creation, copywriting, image design and editing.
☼ What & Who: Fictional ad campaign for Ooho, a revolutionary edible water bubble made of seaweed, offering a sustainable solution to combat plastic packaging pollution.
☼ Why: Strategic add-on for an innovation brief in a Communications class.
☼ When: October 2019
Quiksilver x Surfrider T-Shirt Ad
☼ My touch: Product design & advertisement creation, from concept to realization.
☼ What & Who: Print ad for a fictitious collaboration between the Surfrider Foundation and Quiksilver, aiming to raise funds for ocean clean-up through the sale of t-shirts, harmonizing with the catchy 2010 tune of « Vamos a la playa » by Loona.
☼ Why: 2-hour school challenge to design a t-shirt and create an ad to sell it.
☼ When: Juin 2021
Copy translation :
There’s no vamos a la playa without a beach. Let’s protect our oceans. 100% of profits go toward cleaning the French coastline.
(“Vamos a la playa” = “let’s go to the beach”)
Self Promotion Linkedin Post
☼ My touch: Digital illustration, design and copywriting.
☼ What: A personal remix of the Disney film "Up", representing my quest to gain my next "professional explorer" badge (eg. to find an internship, just like Russel was searching for an elderly to assist) and showing my previously gained badges.
☼ Why: Self-promotion strategy on LinkedIn to seek an internship in advertising.
☼ When: November 2020
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