The Brief
As hospitality businesses navigated repeated lockdowns and changing restrictions, Fitzgerald Paris needed a strong digital presence to stay connected with its community and continue showcasing its food, atmosphere, and personality online. Shortly after, the launch of its sister venue, Abstinence, required support across content planning, social media, and production coordination.
Behind The Scenes
I managed Fitzgerald’s social media presence from end to end, producing photography, video content, graphic assets, and day-to-day platform content. Alongside digital content creation, I designed a variety of print materials including menus, flyers, wallpapers, promotional assets, and takeout packaging inserts. For Abstinence, I helped coordinate content production, organize shoot days, support creative direction, and contribute to the launch of the restaurant’s social media channels.
The Final Cut
The project resulted in a consistent visual identity across both digital and physical touch points, with a steady stream of content supporting community engagement throughout the year. From social media campaigns and branded graphics to restaurant menus and launch assets, every piece was designed to extend the Fitzgerald and Abstinence experiences beyond the restaurants themselves.
